What Is The Most Important Function Of Packaging?

What is packaging and its function?

Packaging serves as an identification of the product.

A product is packed in special sized, coloured and shaped container for keeping its difference from the products of competitors.

The main function of packaging is to provide protection to the product from dirt, insects, dampness and breakage..

What is packaging and why is it important?

At its most base level, product packaging serves to protect the product inside. Packaging must keep the product safe during shipment between the manufacturing facility and the retailer and must prevent damage while the product sits on the shelf. Therefore, product packaging must be sturdy and reliable.

What is the function and purpose of packaging?

Protection. Packaging’s first and foremost function is protection. The most important function of packaging is to keep the product safe and secure from the outside environment, but also the other way around, packaging needs to keep the product away from the external environment, too.

What is the main function of packaging?

The protective function of packaging essentially involves protecting the contents from the environment and vice versa. The inward protective function is intended to ensure full retention of the utility value of the packaged goods. The packaging is thus intended to protect the goods from loss, damage and theft.

What are the four main functions of packaging?

The selection of proper packaging materials and systems is an integral part of food process and product design. Robertson (2005) attributes to packaging four functions: containment, protection, convenience and communication.

What are the 5 functions of packaging?

Packaging performs five basic functions: 1) Protection 2) Containment 3) Information 4) Utility of use 5) Promotion!

What are the reasons for packaging?

The packaging protects the products and stops them and the energy, water and materials used to make them from going to waste. In the case of food and drink items, packaging continues to protect the items once they are in the home and can extend the period when they are safe to eat and at their best.

What are the 3 types of packaging?

The following is a brief overview of all three types of packaging, which together typically form a complete packaging line.PRIMARY PACKAGING. Primary packaging is the packaging in direct contact with the product itself and is sometimes referred to as a consumer unit. … SECONDARY PACKAGING. … TERTIARY PACKAGING.

Why is good packaging important?

Packaging is important for various reasons. First and foremost, it protects your products when being handled and shipped to the various retail locations, making sure your customers don’t receive broken items that need to be returned or exchanged. As a marketing tool, packaging plays an important role too.

What are the 3 purposes of packaging?

The Three Main Functions of PackagingProtection.Containment.Communication.

What are the seven functions of packaging?

Terms in this set (7)s. selling.communicating. product identity.providing. information.meeting. customer needs.protecting. customers.protecting the. product.th. theft reductioin.

What are the 4 types of packaging?

Let’s take a look at some of the different types of packaging options you can use to enhance your product & customer experience!Paperboard boxes. Paperboard is a paper-based material that is lightweight, yet strong. … Corrugated boxes. … Plastic boxes. … Rigid boxes. … Chipboard packaging. … Poly bags. … Foil sealed bags.

What are the features of good packaging?

Characteristics of Good Packaging:A good packaging has the characteristic of not being too heavy nor is it of the design and size that may create inconvenience to the buyers of products. So, convenience is a feature of good packaging. … Security: … Adaptability: … Dependability: … Status: … Aesthetic: